Blogs

In business messaging, ensuring compliance and maintaining high-quality customer communication is more critical than ever. One of the most significant developments in this space is 10DLC (10-digit Long Code) for SMS messaging, which enables businesses to send messages through local phone numbers. Voxtelesys is here to guide you through the process, ensuring your business adheres to all the necessary regulations and maximizes the benefits of 10DLC.

What is 10DLC?

10DLC, or 10-digit Long Code, is a local phone number used for sending SMS messages. It’s designed to enable businesses to engage with customers through local numbers that are both familiar and trusted. However, with the introduction of 10DLC, all local numbers in the US and Canada used for business messaging must be compliant with the 10DLC regulations and registered through the Campaign Registry (TCR).

What is the Campaign Registry (TCR)?

The Campaign Registry (TCR) is a system that manages and regulates business messaging practices for 10DLC numbers. The primary goal of TCR is to ensure that businesses sending messages via 10DLC adhere to industry regulations, reduce spam, and enhance the quality of the overall messaging ecosystem.

As part of the TCR process, businesses must register their brands and campaigns to verify that their messages meet compliance standards. This helps carriers like AT&T, T-Mobile, and Verizon manage throughput, which is the number of messages sent per minute and day while protecting consumers from spam.

Advantages of 10DLC and TCR

1. Verified/Registered Messages: By registering your brand and campaigns, your messages will be recognized as legitimate by carriers, improving trust and compliance.
2. Increased Throughput and Capacity: Registered campaigns allow higher messaging rates, meaning more messages can be sent per minute or per day.
3. Improved Message Deliverability: Registered 10DLC messages have a better chance of reaching their intended recipients without being filtered out by spam detection systems.
4. Reduced Spam and Fraud: With TCR, businesses adhere to strict regulations, which helps protect consumers and reduce fraudulent messaging.

Challenges and Considerations with 10DLC and TCR

While the benefits of 10DLC are clear, there are some challenges businesses need to consider:

1. Cost: Registering with TCR involves various fees, including vetting, Non-Recurring Charges (NRC), and Monthly Recurring Charges (MRC).
2. Changes to Your Website and Policies: Depending on your messaging campaigns, you may need to update your website’s privacy policy, terms and conditions, and any opt-in agreements for SMS communications.
3. Time: The registration process can take time, especially for more complex campaigns. If your registration is rejected, it may need to be revised and resubmitted.

Throughput and Capacity Across Major Carriers

The throughput of your 10DLC campaign—how many messages can be sent in a given timeframe—varies by carrier. Here’s an overview of how the major carriers handle 10DLC throughput:

• AT&T: AT&T uses a messaging class system to determine throughput, which is based on the number of messages sent per minute.
• T-Mobile: Throughput is determined by your brand’s tier and is measured by the number of messages allowed per day.
• Verizon: Verizon has not yet provided specific throughput limitations for 10DLC messaging under TCR campaigns.

How Voxtelesys Can Help

Voxtelesys is proud to be a direct partner with the TCR, helping businesses register their brands and campaigns with the highest throughput available. We also have integrations with multiple DCA partners (Direct Connect Aggregators) to ensure your messaging goals are met efficiently and effectively.

Our team stays up to date on all the latest changes in the SMS landscape, and we’ve been at the forefront of API integrations and testing with TCR and DCA partners. Whether you’re just starting out or looking to optimize your existing campaigns, Voxtelesys can help ensure you meet compliance standards while maximizing your messaging performance.

Key Points to Consider for 10DLC Compliance

• All VoIP Numbers Are A2P: Any local phone numbers used for business messaging must be registered under TCR campaigns.
• Brand Verification: Standard brands can be verified within a day, while advanced vetted brands may take up to five days.
• Campaign Registration: Once registered, campaign settings cannot be changed without undergoing re-vetting. Registration typically takes around three days, though expedited processing is available in certain cases.

Voxtelesys Support for 10DLC Campaigns

Voxtelesys provides end-to-end support to help you get your 10DLC campaigns registered and approved. We can assist with:

• SMS Terms and Conditions
• SMS Privacy Policy
• SMS Opt-In Agreements
• SMS Campaign Examples

For businesses with larger messaging needs, we can help with number pooling (when more than 49 SMS-enabled numbers are required). This can be particularly challenging with T-Mobile, as they may require a $2,000 verification fee for number pooling requests.

Conclusion

As the SMS landscape continues to evolve, 10DLC compliance is essential for any business looking to maintain high-quality communication with their customers. By partnering with Voxtelesys, you’ll have access to the expertise and tools you need to get your campaigns approved and optimized for success.

Contact Voxtelesys today to learn how we can help streamline your 10DLC registration and maximize your messaging throughput.

Connect with Voxtelesys on Facebook, X, or LinkedIn.